Our services include the development of marketing plans and the execution of those plans such as website design, sell sheets, presentations, logo design, newsletters, blogs, digital research, whitepaper development, public relations, advertising campaigns and social media management. We know what is important to you and your foodservice customers. We know how to direct your brand message and to whom. Through our media relationships, we know how to create advertising and public relations plans that will ensure your audience knows about your company, the services you provide and the products you make.
The Food Connector team works for you. We are food industry executives with extensive marketing expertise. Our work with food manufacturers and distributors helps sell more products and services to restaurant operators. The Food Connector team works to enhance your message, improve your visibility and extend your reach throughout the industry.
Marketing & Branding
The Food Connector has strong relationships with each of our client is unique. We don’t have a playbook or a method for “how it’s done.” Each client’s circumstances demands a full analysis. Food Connector listens, thinks, proposes, adjust and do. The Food Connector customizes program development for your place on the food chain.
Food Connector eNewsletter –Tell Your Story [sugar foods]
With all the communication methods today, customers and prospects need many reminders of the goods and services you provide. Regular contact regarding new products, promotions, market conditions and success stories are a great way to stay on their lips … literally. Email newsletters are an ideal, cost-effective way to:
Announce new items
Showcase key customers
Build your brand
Shorten the sales cycle
Capture prospects through a company controlled database
Food Connector Blog
The Food Connector’s team of food grade copywriters creates unique content designed to drive readership to your website. We build a following and position your company as a thought leader in your product category.
Widget not in any sidebars
Advertisement, logos and content better get your prospects’ attention. In these days of over communication, The Food Connector will light our hair on fire so your company stands out in the crowd. To be candid, we only do that once per client.
Media research, demographic design and budgets demand a team that spends your media dollar like it’s our own. The Food Connector only recommends media buys that offer a realistic return on investment.
Earned media and public relations is a fantastic method for brand building and awareness. Our relationship with food editors and publishers gives your press releases a great opportunity to appear in the places where your customers and prospects visit on the web and in print. The Food Connector writes compelling releases to drive website visits and calls to action. Want to do an event? Special events, chef tastings, wine tastings, all in our wheelhouse, soup-to-nuts.
Sell sheets, brochures and trade show announcements all need design and professionally written copy. Our team features decades of food marketing and journalistic experience. The Food Connector design team creates pop and pizzazz for your collateral. We manage print and fulfillment as well.
Compelling photography makes your website and collateral material sizzle. The Food Connector works with a highly experienced team of food photographers and stylists that have rocked the San Francisco Bay Area for decades in the food and wine business.
You Tube is the number two search engine in the world. Tell your story through our video team on your own You Tube channel and your website.
We capture your market positioning and present to customers and prospects in one-second.
The Food Connector
200 Bolinas Road, Suite#2
Fairfax, CA 94930